- NAME OF CANDIDATE
- PARISH WHERE RESIDENT AT PRESENT
St Peter Port
- EMAIL ADDRESS
- MANIFESTO WEBSITE
- Have you previously been a member of the States and, if so, between which dates?
- Have you ever served on any States’ committees and, if so, which ones and when?
I served on the Guernsey Ports board since August 2019. Ports is a sub-committee of the
States Trading Supervisory Board, another political entity that has been set-up as part of the change in the machinery of government in 2016.
Guernsey Ports includes Guernsey Airport, Harbour and Alderney Airport.
- Have you ever served as a parish constable, douzenier or procureur of the poor and, if so, between which dates and which parish?
- What education, training, qualifications (whether professional or vocational) and experience do you have which would be advantageous in being one of the 38 Deputies representing the people of Guernsey?
I have an MBA from INSEAD, one of the top 5 business schools in the world. I have also achieved a BSc Honours in Management from the London School of Economics. My academic ability means I am a fast learner, not afraid of complex challenges and have very an international business education that can be helpful for economic development of our island.
Throughout my career I have always invested in continuous learning and development and this included becoming a certified MOE coach, attending various GTA director trainings, INSEAD Strategy in the Age of Digital Disruption course and multiple digital business courses. I am a qualified Art of Hosting facilitator which has been essential in my skills to conduct meetings, events and gatherings that encourage participation and dialogue – as essential skill for any future politician.
I have always had a variety of personal interests and pursued qualifications such as PADI diving (all levels including dry-suit diving) as well as Yoga Teacher Training. These types of trainings have equipped me with a wide variety of soft and hard skills and demonstrate that I am a well- rounded human-being with a broad worldview and interests, something I believe is important for
- What is your present occupation and what other positions have you held in the past ten years either as employee or employer (in the case of present or former States’ members please include outside work done (if any) whilst serving as a member)?
I am a co-founder and Managing Director of Afaafa, a Guernsey based consulting and innovation business that I run with my husband and through which we have employed a number of local people. I also sit on the board of Guernsey Ports.
Until recently I was the owner and director of Island Mums, a well-known community organisation and business network that I ran for 5 years between 2015 and 2020. Between 2014 and 2018, I have been employed as a board member by FitnessGenes, an early stage genetics startup based in the UK.
I’ve acted as a business adviser to various other startups including MyKii in Jersey and Tremr in the UK/Guernsey. I was a board member and advisor of Startup Guernsey between 2013 and 2015, one of the first projects I got involved with having just moved to Guernsey from Asia. I was Head of Partner marketing for Agoda.com, sister company of Booking.com, a global role with a focus on Asia, based out of Bangkok, Thailand. I led a sales channel that grew to $100 million in revenue. And prior to my MBA I was leading marketing initiatives in Google for 3 years.
Do you intend to carry on working besides fulfilling your duties as a States’ member if elected?
I would have to resign from my position at Guernsey Ports. I would continue providing basic governance support to Afaafa such as ensuring the completion of annual financial reporting but would not seek to engage in any consulting or project activity.
I would like to continue in my volunteer capacity as a sustainability champion with Island Games, if they do go ahead in 2021.
- Indicate how your qualifications and experience of life generally will bring value to the work of the States in the discharge of all its many functions, governmental, legislative and administrative. Indicate, if you wish, two particular committees where you feel you can make a contribution and which skills and attributes you have which would fit you for such roles.
Give details of any team or project activity in which you have engaged within the last five years where you feel you have contributed to benefitting your employment or community: (a) in your work (b) in your voluntary charitable, sporting or social life.
As an entrepreneur, international business executive, MBA and mum, I bring a diverse skill set, experience and emotional intelligence that can enrich and help bring diversity of thinking and new ideas to the Assembly.
I am a very strong collaborator and team player and will strive to work together, a leadership ethos I carry with me at all times.
I’ve gone through many challenges and changes in my life through commitment to education, hard work, not being afraid of challenges and constantly going outside of my comfort zone.
I believe it’s this kind of persistent entrepreneurial thinking and desire for collaborative action
that will bring much to the next Assembly.
With my experience and skillset, I am particularly interested in the Committee for Economic Development, States Trading Supervisory Board as well as Overseas Aid. My career in Google and global companies as well as startup and small businesses in Guernsey and around the world have given me some strong insights into innovation, strategy, development and economics.
My role with Guernsey Ports has given me an invaluable insight into the processes and culture of the States Trading Supervisory Board assets. My international expertise and passion for sustainable development make me very interested in how we can play a role as a donor through our Overseas Aid commitments.
- Give details of any team or project activity in which you have engaged within the last five years where you feel you have contributed to benefitting your employment or community: (a) in your work (b) in your voluntary charitable, sporting or social life.
I ran Island Mums, a community organisation that I grew to serve over 1000 Guernsey households and hundreds of small and medium-size businesses. Island Mums negotiated discounts and special offers that families could enjoy and save money, while ensuring more was spent locally, supporting our economy.
Part of my Island Mums commitment had been to help local charities, including Home Start Guernsey, the Guernsey Literary Festival, GSPCA and the Guernsey Sailing Trust. I have been on the Council of Guernsey Chamber of Commerce and co-founded the Chamber Sustainable Business Initiative. In its first year of operation it influenced over100 businesses
with information and advice on how to become more sustainable.
During Covid19 I set-up Transition Islands, a new environmental initiative to influence government and community to advance sustainable development. This has helped inform the States of Guernsey Revive and Thrive strategy which focuses on economic development, environment and community as its core principles.
Since 2019, I have also been on the board of Guernsey Ports helping with its journey to become more commercially minded and independently run to help deliver better services to islanders. I have been an active participant in the Guernsey volleyball community, playing against Jersey in the 2017 derby, following which I was selected to take part in the Gotland Island Games representing our community, which was an incredible honour and experience!
I’ve continued being involved with the Games as a volunteer, in my capacity as a sustainability officer for the NatWest Island Games 2021 in Guernsey. Prior to that I helped relaunch Startup Guernsey, a business advisory service funded by the States of Guernsey to support local entrepreneurs which saw hundreds of business owners each year. I also helped in the conception of the Digital Greenhouse, the central hub for promoting digital innovation on the island.
- What is the first thing (if any) you would like to change in the present practices or procedures (not the policies) of the States of Deliberation?
The capital approval and allocation process. The recent Scrutiny report showed how we have underinvested nearly £300 million in our economy over an 8 year period and how some of it has been down to the capital spending procedures.
- What do you regard as the prime attribute or special skill you have to serve the island as a deputy?
I listen, have an unbiased approach, care about all island and community issues. I am approachable, reliable, honest and have the islands best interest at heart. Securing a Deputy position would be a salary decrees for me, so I am not doing this for any financial gain.
- Given that matters can rarely be decided unanimously, are you able to respect the majority decision of a team or committee of which you are a member after respectful and informed debate?
Absolutely. This is one of the principles in corporate governance is that as a director I am responsible for the majority decisions taken by the board. It’s not different to the States Assembly. Unless of course, critical new evidence comes up that fundamentally changes the point of view and the business case under which decisions were made.
- Any other comments you wish to add:
I believe that the combination of my local knowledge, international experience and empathetic leadership can help provide diversity, fresh thinking and collaboration to help the next States work better for our community.